Udimi Review

If you are fed up with searching the web to find quality solo ad vendors you’re definitely in the right place!

Udimi is the best place to find hundreds of high quality solo ad vendors under one roof.

With Udimi you’ll have piece of mind knowing your buying traffic from solo ad vendors who have your best interest in mind.

Udimi has their own quality control system in place to weed out scammy solo vendors who want to sell you junk traffic.

You also have the option of upgrading to Udimi’s “Prime Membership” giving you:

-Unlimited Optin and Sale Tracking

-Click heatmaps,attention heatmaps,time spent on site

-Free 12 months access to their nifty little solo ad calender

-Unlimited click statistics storage

-Advanced traffic filtering

-Prime mark on your account

-Priority support

And of course,much much more…

They also have a forum where you can submit your suggestions and ideas. Get internet marketing advice from solo ad vendors who want to help you make money with your traffic purchases.

Udimi also has an affiliate program where you can make money from the referrals who decide to buy traffic. You also get money from all of your referrals who decide to upgrade to the prime membership.

Here is a sample calculation:

15% from all orders of your referrals recurring and lifetime
50% from all Prime members recurring and lifetime

Your refer 10 Prime members (Prime is $15 per month) who buy about 4 solos per month (about $250 average)

15% from solo buyers= 10 users * $250 * 15%
= $375
50% from Prime members= 10 users * $15 * 50%
= $75

You will get $450 per month!

Udimi is it’s own perpetual traffic machine! Promote the Udimi affiliate program and when you make money reinvest some of your profits into buying traffic.

Get started with your FREE Udimi account today!


LeadsFlow Pro Bonus



My good friend Sean Donahoe has just blown my mind… Again.

He does this EVERY time he releases a new software and I say “I bet he can not do any better than this”…

But I REALLY mean it this time.

His latest product, LeadsFlow Pro is going to be the BEST piece of software you’re going to buy this year (Well, for the next few years!) as it allows you to automate your ENTIRE business.

Sean has integrated LeadsFlow Pro with Zapier which opens the door to 500+ third party applications so you can literally run your ENTIRE business inside this one dashboard.

[+]You can set up complex ‘flows’ to take your customers through.
[+]You can see the LTV of every single customer
[+]You can segment your customers based on thousands of different variables
[+]You can see how much EACH customer is worth to your business based on the different products purchased
[+]You can see REAL TIME statistics on every section of your business
[+]You can automate your ecom stores
[+]You can automate your webinars
[+]You can use it to split-test and improve conversions

Put simply…

You will be growing and scaling your business quicker than ever before if you get your hands on this software today.

Check out the DEMO below:


Here are your LeadsFlow BONUSES if you decide to buy through my affiliate link ($282 value)

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Get started with LeadsFlow Pro Today By Clicking On This Link!

How To Boost Click Rates Up To 90%

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link


Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct

July 4,2016

***Little-known secrets increase CTA clicks up to 90%***

1–In a recent split test of call-to-action (CTA) copy by
OnBounce, the CTA generated a 90% better click rate using
first-person copy (“Start my free trial” vs. “Start your free

2–Want to add a bit of extra urgency? Simply include the word
“now” at the end of your CTA (“Start my free trial now”).

3–Test CTA button colors. Choice of color can make a huge
difference, but unfortunately there is no “right color” and
results vary from test to test. As a rule of thumb, we associate
blue with feelings of trust and security. Orange encourages
immediate action. Red amps up the urgency — both orange and red
are great for encouraging subscribers to sign up, buy, or join
right away. Green means “go,” which is why it should be tested
for CTA buttons.

Source: Today@TargetMarketing, 3/28/2016.


***How to feel more positive about life again***

“The key to unlocking our negative emotions is to retrain
ourselves to feel differently, so we can begin to focus on the
positive aspects of life and feel the passion again,” says life
coach Patricia Diesel.

So how do we do this? Answer: find something greater than
yourself to serve. “Live for your family, community, humanity,”
explains Diesel. “Choose something that you really can aspire to
and truly feels good.

“Life is too short to stay in a negative cycle. This is not to
say that you won’t ever feel sad, mad, or stressed out — of
course you will. The difference is that you will not live there
for very long. You can change it.”

Source: Keep It Simple Now e-newsletter, 3/30/2016.


***Help Google find your landing pages***

If you’re developing landing pages for specific search terms, try
to incorporate the keyword prominently in both the page copy and
headline. Make sure the overall message reflects what searchers
are looking for when they type in that query.

However, do not stuff a keyword into the page where it doesn’t
sound natural. Don’t forget that you are writing for people, not
search engines. Plus, search engines are getting better at using
semantics to find and return results, so synonyms and words that
naturally co-occur with your keyword are helpful as well.

Source: Building Better Landing Pages, e-book, Act-On, p. 5.


***The only 3 ways you can grow your business***

#1. Get new customers. Everyone focuses on this growth lever, but
it’s the most difficult and most expensive.

#2. Sell more to your existing customers.

#3. Keep the customers you get from method #1 longer.

“If you’re doing #1 the right way and attracting A+ quality
customers, getting them to happily pay premium pricing for the
added value you bring, then your big opportunity is in keeping
them for a long time,” says consultant Roxanne Emmerich.

She notes that the first 90-days are critical to cementing your
new, hopefully, life-long relationship.

Source: Grow Your Bank, The Emmerich Group, 6/2/2016.


***Promote your book before it’s published***

The biggest mistake authors make is waiting until their books are
published, before thinking about reaching out to media. Editors
and producers feature books exactly when those books come out.

For instance, if your book is scheduled for publication on
November 15, national magazine editors want the book review to
appear in the November issue of the magazine.

But mainstream national magazines plan about 4-5 months ahead of
time. So if you send the review copy and press release in
November, you’re too late.

Source: PW Daily, 3/29/2016.


***The advantages of striving for excellence in all you do***

To leave a legacy of excellence, strive to be your best every
day. As you strive for excellence you inspire excellence in
others. You serve as a role model for your children, your friends
and your colleagues.

One person in pursuit of excellence raises the energy, standards
and behaviors of everyone around them. Your life is your greatest
legacy and since you only have one life to live, give all you

Source: Jon Gordon’s Weekly Newsletter, 3/28/16.


***5 ideas for e-mail content***

1. Repurpose what you already have: Turn content from your latest
webinar or white paper into an e-mail.
2. Share a case study that features an awesome client
successfully (and happily!) using your product or service.
3. Do a Q&A interview with an employee or thought leader from
your organization.
4. Co-market with partners. Share their content with your
audience, and have them share your content with their audience in
5. People respond extremely well to numbered lists, so compile a
“Top 10” list of helpful tips or product recommendations.

Source: Emma Email Marketing, 3/30/2016.


***One way to defeat Writer’s Block***

Intimidated by the thought of writing a long video sales letter
or white paper? Then shrink the task. Mark Twain said, “The
secret of getting ahead is getting started. The secret of getting
started is breaking your complex overwhelming tasks into small
manageable tasks, and then starting on the first one.”

Instead of trying to draft an entire presentation or post or
manifesto, break the work into smaller chunks. Write the
headlines. Insert your bio. Drop in the page numbers. Start with
the easy stuff, like the offer or testimonials, first.

Source: Ragan’s PR Daily, 3/30/2016.


***Why 94% of what you think holds you back***

Brian Tracy says that average person talks to himself in a
negative way: As much as 94% of your inner dialogue tends to be
about the things you fear, your worries, the people you’re angry
at, your problems, your concerns and so on.

Solution: You have to consciously keep your words, your inner
dialogue, consistent with what you wish to accomplish.

How to do it: Psychologists have proven that the words, “I can do
it,” are the antidote to the fear of failure that often holds you
back from trying. Repeat these words over and over to yourself
whenever you feel fearful or doubtful about anything that you
want to attempt.

“Say very enthusiastically to yourself, ‘I can do it, I can do
it, I can do it!'” advises Tracy. When you start saying, “I can
do it, I can do it,” you drive that message deep into your
subconscious mind. This message lowers your fears and builds your

Source: Brian Tracy’s Success Newsletter, 3/31/2016.


***Book of the month***

I highly recommend master copywriter Peter Schaible’s book “The
Secret Weapon of a Master Online Copywriter.” It suggests using
the psychology of Carl Jung to position your brand for success
online. Just 68 pages, this book is like a gem — small but



***Quotation of the month***

“Crabby honesty is more helpful to people than platitudes that do
not seem to acknowledge the horrible circumstances in the
spectrum of human existence.”
–Chris Donnelly

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob
Bly’s Direct Response Letter,” and include a back-link to
www.bly.com. That’s it!

5 tips for writing better web pages

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link


Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct

June 13,2016

***Buying Facebook and Twitter fans? Don’t!***

“Don’t pay for Facebook likes or Twitter followers,” advises
Christie Ebanks of True Blue Communications. “Buying likes and
followers spikes your numbers, but it doesn’t increase business.”

In addition, buying fans actually weakens your credibility.
“Going from 500 fans to 50,000 in a few days may look suspicious
to your serious customers and stop their interacting with you,”
she warns. “Social media is building relationships. If you do
that, likes and follows will come.”

Source: PR Daily News Feed, 3/21/16.


***E-mail: still online marketing’s killer app***

A few years ago, it was widely speculated that e-mail would die
out because teens didn’t use it — but that’s not happening.
Teens are active e-mail users, and not just because their parents
set up their accounts for them.

Today e-mail remains the preferred communication channel for
communicating with brands and companies. All age groups see
e-mail as a part of everyday life. Nearly 68% of teens and 73% of
Millennials surveyed by Adestra said they prefer to receive
communications from businesses via e-mail.

Plus, 7 out of 10 marketers surveyed by Litmus believe e-mail
will still exist 10 years from now. Employees check their e-mail
an average of 9 times an hour during the work day. In 2015, over
205 billion e-mails were sent daily.

Source: 2016 Adestra Consumer Adoption & Usage Study;
Today@TargetMarketing, 5/4/2016.


***Avoid this flub when writing white papers***

Every white paper writer must avoid the #1 problem with white
papers: Too much selling. The solution is simple: Stop writing
sales pitches and calling them white papers.

Survey after survey points out that no white paper reader wants a
sales pitch. Business people want useful information to help them
understand an issue, solve a problem, or make a decision.
Unless you give those readers what they’re looking for, your
white paper will sink like a stone.

Source: Gordon Graham e-newsletter, 3/23/16.


***Why you MUST have a “back end”***

Most of the world’s most successful information marketers all
have one thing in common: They draw people in with an initial
low-priced offer (the “front end” offer). Then they sell more
products and more expensive products to their existing customers
(that’s their “backend offers”).

Why? “Simply put, it’s a lot easier to sell something else to an
existing customer than it is to find and persuade a new customer
to buy something,” says MaryEllen Tribby. “And that means you
should create a myriad of related offers to sell to your customer

Source: The CEO’s Edge, 3/23/2016.


***How to determine whether a client is a good fit for you***

Writer Andy Andrews says his #1 rule for deciding whether to work
with a client is that they have to be somebody he can connect
with and like.

“Life is too short to spend time with people you don’t like,”
says Andrews. “For a consulting relationship to be worth it, I
really need to connect with the leaders and their cause on a
deeper level. If it doesn’t excite me … I pass.”

Source: Andy Andrews blog, 3/24/2016.


***Making presentations that engage busy executives***

The key to giving presentations to audiences who are busy and
want quick solutions is to stay on topic. If you were invited to
give an update about something specific, do that before
covering anything else. They invited you because they felt you
could supply a missing piece of information, so answer that
specific request quickly.

Source: Ivy Executives Insights, 3/23/2016.


***5 tips for writing web site product pages***

>> Set the tone around the main demographic that is being

>> List out all features and pick which ones are different/better
than competing products.

>> Formatting is extremely important so a person can scan the
item instead of reading each word.

>> Make sure to boost engagement by saying I, You, We, throughout
the copy to make it feel more personalized.

>> Writing copy solely for search engines doesn’t work as it
doesn’t sell; optimizing for search engines while also engaging
readers is the balance that most copywriters look for.

Source: STC TechComm Today, 3/23/2016.


***Easy way to boost landing page conversion rates***

Want a call to action (CTA) that generates more clicks and
mail-in responses? Test. If you’ve been relying on “Read more,”
“Learn more,” or “Continued” to entice readers to act, do an A/B
split test.

Test a CTA that offers a benefit such as “Get It Now,” “Download
Your FREE Report,” or “See It In Action.” Also test the color of
your CTA copy or button. In one split test of red, yellow, green,
and ochre, ochre was the surprising winner.

Source: Today@TargetMarketing, 3/23/2016.


***B2B marketers must learn how to sell to millennials pronto***

A new survey by Sacunas reveals 73 percent of millennials are
involved in some aspect of purchasing decisions at their B2B
companies and at one-third of companies, a millennial (ages 20 to
35) is the sole decision maker. As a result, B2B marketers need
to understand what this shift means and begin to cater to this

What makes millennials different? Digital channels matter most:
56 percent of millennials report search engines, vendor web
sites, and social media are the most important sources of
information when researching new products.

The data shows the younger the millennial, the stronger the
preference for digital channels. Significantly for professionals
ages 20-24, 19 percent identify social media as the most
important when researching a new tool.

On the whole, 85 percent of millennials use social channels to
research products and services for their company. Surprisingly to
me, Facebook is the preferred choice for 40 percent, the survey

Source: Business Marketing SmartBrief, 3/25/2016.


***Do you know dick?***

It’s true: To succeed, you must know D.I.C.K.:

** D = Devotion — this is most important to success; you must be

** I = Integrity — be honest and demand integrity from yourself
and your team/relationships; accountability is a must.

** C = Concentration — stay on tasks (whatever they are with
respect to your job function) and continue courses of action that
you can focus on.

** K = Knowledge — be intuitive; follow your gut; learn as much
as possible about the job/career and employer in order to become

Source: Randal Rymer, AIChE Engage, 5/4/2016.


***Quotation of the month***

“Good writing … involves the agony of turning profoundly difficult
thoughts into lucid form, then forcing them into the
tight-fitting uniform of language, making them visible and
–Pat Conroy

Source: The Writer, June 2002, p. 17.


***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob
Bly’s Direct Response Letter,” and include a back-link to
www.bly.com. That’s it!

Webinar JEO Review


Webinar JEO is designed to be a fully functional webinar and live streaming software system, allowing you to do ‘one to many’ style presentations to an unlimited number of people.

Unlike other competitors in the Webinar space, Webinar JEO has no limitations on the number of people that can attend an event. Built in partnership with Amazon’s Web services infrastructure, Webinar JEO has the backing to increase computing power to an unlimited level. This provides assurance to it’s users that the events will always be ‘kitted up’ with the best hardware as it’s backing.

For more information CLICK HERE


Webinar JEO: Webinar Software.

Overview: Webinars are the best form of engagement for audiences. Used for product presentations, training seminars and business delivery (just to name a few) the ability to connect with audiences across the globe is unparralelled.

Webinar JEO includes a suite of tools to allow you the best methods of presenting, with one click ability to switch between Interactive (on screen) whiteboards, Full screen share for browser demonstrations or Powerpoint/Keynote slides and camera mode. This last one allows real time connection with any web cam connected to your computer and all modes feature high quality audio and almost zero lag or delay.

The instant (live) chat – means that attendees to your presentations can immediately give you feedback and engage with the presenter. This provides that ‘real time’ feedback which is what makes live streaming webinars so much more valuable than anything running using Google Hangouts.

Webinar JEO also includes a ‘pre recorded mode’ which allows you to load up presentations and still benefit from the integrated ‘database management’ tools, that capture names and email addresses, while delivering ANY video as a presentation ‘as if’ it were being run like a live webinar.

Presenting with Webinar JEO, we found it to be an easy system. Very intuitive and powerful.


Overall: 5 stars.

Strong points

-No limits.
-Fast and Powerful presentation modules
-Priced Extremely well
-Easy to use

Weak points

-the switching modes takes about 4 seconds. Attendees will see the -screen go black with a spinning ‘mode switch’ icon to let them know


Webinar JEO vs Webinar Jam. As feature rich, but with the added bonus of being true live stream presentations.

Webinar JEO Comparison to Go To Webinar: Much friendlier to use, more tools to take advantage of additional marketing areas and much more cost effective.

Conclusion: Overall, Webinar JEO is a strong competitor in the Webinar Software space. Simple,cost effective and powerful.

Highly Recommended.

Special Offer Details:
Right now, as Webinar JEO is lauching, there are a limited number of ‘grandfathered pricing’ accounts being made available.

This makes Webinar JEO even more attractive. To Find out more, click the link below.

Webinar JEO==> http://jvz1.com/c/28633/193483

Get expensive research for free

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link


Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct

May 3,2016

***Get great research for pennies on the dollar***

Often a Google search finds the information I want, only to
discover that accessing the article requires me to spend hundreds
of dollars subscribing to a journal I don’t want.

White paper guru Gordon Graham has a clever workaround: Contact
the publisher or look at their site for a press release they have
issued on the publication. Often all the info you need is right
in the release. And since it IS a press release, you can use any
or all of it without permission or spending a dime.

Source: Gordon Graham, 3/9/16.


***Keeping B2B sales leads alive and well***

The age of a lead is only determined by how frequently you reach
out to them. Just because you got a lead 2 years ago doesn’t mean
it’s old, as long as you have stayed in touch. But if you have
leads that haven’t been contacted in 12 months or longer, they
need to be requalified if you want to keep them in your sales

B2B sales leads must be nurtured over time before they can grow
into happy customers. It’s not enough to send them a message one
time and hope they’ll buy — you need to be contacting them
consistently. There are varying opinions about exactly how often
you should reach out to a prospect, but the key is making sure
you are providing leads with compelling content over the long

Source: YesData 3/10/16.


***Advice from superstar copywriter Carline Anglade-Cole***

Before you write one single word, know what the heck you’re
talking about, says top copywriter Carline Anglade-Cole. Do your
research. Spend time getting into the mind of your prospect.

“My clients usually send me a copywriter research kit,” explains
Carline. “In addition — you’ve got to do as much research as you
can to really KNOW the product. You’ve got to convince yourself
this is the best product ever and everyone needs to have it.

If at all possible, use the product: “I always request samples
and take/use whatever I’m working on. I want to see and feel a
difference the product makes on ME. In other words, I’m
convincing myself before I try to sell anybody else! Many times,
I’m so certain the product works, I write my own testimonial for
the package!”

She adds: “If you’re working on a product and don’t believe its
value — do yourself a favor and turn down the job. The odds of
failure are great — and why do you want to sell a crappy product

Source: Copy Star, 3/15/16.


***Make your web site mobile-friendly***

Given that global mobile data traffic grew 74% last year, it’s
time to make your web site more mobile friendly. But how?

Well, if you have a lot of images on your website, look at the
size of those images. Unless you are a fine art photographer, you
don’t need your images to be uploaded at full resolution and
size. Resize and optimize images as needed.

And if you have videos on your server, consider hosting them on
outside services such as Amazon Web Services instead to put the
load time on Amazon’s cloud instead of your server.

Source: Mobile Marketing e-book, Pinpointe; Marketing Dive


***Avoid this flub when designing your web site***

“The days of the ‘brochure website’ have already disappeared and
businesses need to have an integrated, congruent ‘internet
presence’; a portal for prospective clients and customers to
contact them through,” says subscriber David Winch.

David adds: “I firmly believe that, in pursuit of focus on the
single clear purpose of a web page, graphics is important but not
for its ‘prettiness’, rather for its role in making things easy
and simple for readers, viewers and listeners to pay attention to
and absorb the copy, and to take the action called for.”

As you would suspect, I could not agree more.


***Book of the month***

I have never been disappointed when attending a talk or reading a
book by Brian Tracy, and “The Power of Self-Confidence” is no

I especially benefited from this book because I have never been a
self-confident person. It tells why self-confidence is so
important (admittedly fairly obvious) and much more important how
to build your self-confidence — the real “meat” of the book. If
you ever have self-doubt, read it.



***Quotation of the month***

“A book that instructs in some profitable field is a priceless
treasure. It stands patient and mute until you command it to
teach. And if the bookseller offers it, and you fail to assume
ownership, who will be the poorer, you or he?”
–Jerry Buchanan, Towers Club Newsletter #39.


***Reprint my articlesfree!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob
Bly’s Direct Response Letter,” and include a back-link to
www.bly.com. That’s it!

The Money’s In The List

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link


Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct

March 3, 2016

***The key to Internet marketing success is the list***

“Concentrating on growing my list and communicating with my list
regularly was my first big breakthrough,” says Terry Dean. “That
is what propelled me from failure to success online.”

His advice? “Build a list. Communicate with the list. Make

Among Terry’s traffic-generating methods: blogging, YouTube
videos, solo ads, Facebook ads, and SEO.

Many other top Internet marketers tell me repeatedly: “The
money’s in the list.”

Source: Terry Dean e-newsletter, 1/19/16.


***Leadership secrets of the world’s most successful CEOs***

New World Books has just released a Kindle version of my
hardcover book “Leadership Secrets of the World’s Most Successful
CEOs: 100 Top Executives Reveal the Management Strategies That
Made Their Companies Great,” coauthored with PR master Eric



***Must you have a web site?***

According to a survey from Clutch, 46% of small businesses do not
have a web site. The two most common reasons given are
irrelevancy to their business and cost.


***Test your landing page IQ****

Ace copywriter Josh Manheimer recommends frequenting this site:
www.whichtestwon.com. It consistently publishes useful ideas and
tips about improving landing page conversion rates. The most
interesting feature is that they show two landing pages side by
side, and you guess which one is the winner. Doing so can quickly
humble you. And the lesson is you don’t know which landing page
will be the winner until you test. Your subjective opinion — what
you like — doesn’t count for squat.


***A tip for avoiding spam filters***

Avoid sending e-mail marketing messages to web-based e-mail
addresses like Gmail, Yahoo, AOL, and Hotmail. Reason: Many of
these e-mail providers have spam filters set up to reject mass
e-mails. Solution: Create a filter on your lead sign-up forms
that does not allow sign-ups from people using web-based e-mail

Source: YesData white paper, “The 12 Biggest Email Marketing


***How to make your e-mails easier to read on mobile devices***

1–Use 14-point font size or bigger.
2–Keep your message under 800 pixels wide.
3–Don’t put links too close together or else it’s easy for the
reader to click the wrong link.

Source: PR Daily Extra, 2/25/16.


***Book of the month***

As far as I can tell, cartoonist and marketing guru Stu Heinecke
invented “contact marketing,” even though he denies it. In
regular marketing, we target a group of prospects; e.g., software
marketers, with a mass mail, ad, or other campaign.

In contact marketing, you target one individual prospect — e.g.,
Joe Blow, Marketing Director, XYZ Software — for purposes of
getting a meeting with him. How to do contact marketing is fully
explained in Heinecke’s new book, “How to Get a Meeting With
Anyone: The Untapped Selling Power of Contact Marketing,”
published by BenBella Books.


***Quotation of the month***

“In challenging times, it’s easy for us to think and believe it’s
not going to work out. But it’s almost always not true — it’s
just our faulty and biased perceptions. Never give up. Learn
the best strategies and do the work — even when it feels hard.
As you know, success will come, even if you’re not expecting
it. Most people give up way too early.”
–Jeff Neil, New Career Breakthrough!


***Reprint my articlesfree!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob
Bly’s Direct Response Letter,” and include a back-link to
www.bly.com. That’s it!

How To Network On LinkedIn

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link


Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct

April 4, 2016

***Leave your company name off your DM envelope!***

Don’t feature your corporate name and address if it doesn’t mean
anything to the reader, advises copywriter Ivan Levison.

“For example, there’s a good chance that the words ‘Quicken’ or
‘QuickBooks’ mean more to prospects than the corporate name
‘Intuit,’ says Ivan. “That’s why you should put your corporate
name, return address, and logo on the back of the envelope;
recognizable product names on the front.”

He says that the only time postal regulations require you to
include identification on the envelope is when you’re mailing at
the low rates available to fund raisers.

Source: The Levinson Letter, 3/2/16.


***An easy way to clean your e-list***

The most effective way to keep your list clean and generate sales
from it is to actually send e-mails to people on it. Many
business owners and salespeople get caught up trying to use
software tools or database tricks to keep their email lists
accurate even though they don’t send to it nearly as much as they

Every time you send to your e-mail list, it cleans itself by
telling you which messages bounce — but the onus is still on you
to remove the dirt by deleting and/or updating inaccurate email

Source: YesData Blog, 3/8/16.


***The 5 most important direct mail metrics***

>> CPM or Cost per Thousand Pieces Mailed — basically your
mailing costs.
>> Response Rate — percentage of responses.
>> Conversion Rate — percentage of responses that converted into
>> Gross Profit per Order — how much you will make on each order.
>> Repeat Gross Profit per Customer — how much you will make over
the lifetime of the customer relationship.

Source: The Direct Response Coach, 3/8/16.


***Networking on LinkedIn groups***

Identify and get involved in the LinkedIn groups your potential
customers are using. Share your industry insights by linking to
your company’s most relevant blog posts.

Answer questions by referencing your helpful content pieces like
e-books and how-to guides. Ask questions around the pain points
that your prospects are likely to be experiencing. Monitor these
discussions and make the most of opportunities to respond to
display your expertise.

Source: B2B Marketing e-newsletter, 3/9/16.


***Writers: readers love lists!***

Don’t be afraid of lists. It’s easy to mock the listicle, but the
plain fact is that they work well both online and in print.

Reason: People like lists; it tells them that the article has a
defined structure and should therefore be easy to read and

The advantage for writers is that list articles are quick and
easy to write. Also, marketing information products, the lists
allow the copywriter to write intriguing bullets; e.g., “5 ways
to manage large UNIX data centers.”

These bullets work because (a) the reader’s eye is attracted to
numerals and (b) the reader become curious as to what the 5 ways
might be.

Source: ClickZ, 3/25/2016.


***My latest and best interview: copywriting success secrets***

Michael Senoff recently interviewed me about how to write great
copy and succeed as a freelance copywriter. You can listen free



***Are you missing out on profitable referrals?***

If so, you shouldn’t be. Why? Because referred customers are just
better customers: They have 20% higher Average Order Values
(AOV), 25% higher Lifetime Values (LTV), and are overall 25% more
profitable than customers from any other channel. An article in
eMarketer notes: “If you’re not running a referral program in
2016, you’re falling behind your competition.”

Source: eMarketer, 2/2/16.


***Is branding a low priority in B2B marketing today?***

A 2016 survey of B2B marketers shows that their top 3 priorities
are increasing revenues, lead generation, and boosting sales.
Fifteen years ago, it would have been branding. What goes around
comes around, I guess — and marketers are finally coming to their

Source: FierceCMO, 3/2/16.


***Book of the month***

Can business turn hunger and poverty into sufficiency, war into
peace, and catastrophic climate change into planetary balance and
still make a good profit? “Absolutely,” says my friend Shel
Horowitz, an experienced marketer and prolific author.

“Social transformation combines vision, practice, and profit,” he
says. And I’m proud to endorse his new book, “Guerrilla Marketing
to Heal the World.” Click here for details or to order:



***Quotation of the month***

“Your very natural and understandable fear of making decisions
and moving forward is probably the main sticking point in your
lack of progress in life and business.”
–John Carlton, top copywriter


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