Tag Archives: bob bly newsletter

Overcoming writer’s block; steal your competitor’s customers; avoid this common PowerPoint mistake

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link
below

http://bly.com/

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

November 3,2016

***Force yourself to start your writing project***

How? Simple. “Put your rear in the chair and write,” says
Professor Kenna Griffin.

The only way to overcome procrastination is to force yourself
to do the writing. You can always fix it afterward, but you
can’t edit a page of nothing.

“Usually you’re pleasantly surprised when you discover that what
you wrote isn’t nearly as bad as you thought, and the process of
having written it did not, in fact, kill you,” says Griffin. “Even if
what you wrote is crap, you can fix it. You’ve written. That’s
what’s important.”

Source: PR Daily News Feed, 4/25/2016.

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***How to steal customers from your competitors***

Visit competitors’ websites and check out their previous
customers. An easy way to tell who is buying the services you
offer is to check out the companies your competitors are doing
business with.

Many businesses will include a list of their most prominent
customers right on their website; sometimes they’ll even include
a testimonial with the name and title of the person they worked
with.

You can contact the person listed on the site directly. This
might be a dead end if they are satisfied with their current
provider. But you never know. Competitors’ testimonials can also
inspire you to market your offering to markets you might never
have thought about targeting.

Source: YesData, 4/26/2016.

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***Avoid PowerPoint “slide overload”***

The biggest mistake in PowerPoint presentations is putting too
much information on your slides. Solution: Avoid text, data, and
graphics that don’t clearly relate to your ideas.

Don’t bombard your audience with statistics and numbers that
dilute rather than strengthen your main points. Always make sure
that everything aids and does not distract from audience
understanding.

Not only is clutter an issue with text, data, and graphics; it
works the same with ideas. If viewers have to spend time breaking
down and wading through multiple ideas, your visual misses its
target. One concept per slide allows the viewer to concentrate
and give his full attention.

Source: Booher Consultants, Communication Tip, 4/27/2016.

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***One way to gain competitive advantage in your writing niche***

There are multiple ways to break into a specialized writing
niche, but the strongest, IMHO, is to have professional
experience or education in the topic. At the start of my
copywriting career in the late 1970s, my chemical engineering
degree gave me a huge advantage in my niche of industrial
marketing.

Liz Alton, a freelance writer who successfully made the leap from
marketing writing into tech and finance content, says: “A
background in any field outside of writing is a huge asset
because it helps you move from ‘generic writer’ to subject matter
expert (SME) in the eyes of potential clients.” Her professional
background in business, garnered from previous full-time jobs,
helped her bridge the gap between genres when she was first
starting to transition between fields.

Source: ASJA Weekly, 4/29/2016.

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***Add urgency to boost e-mail response rates***

Use words that invoke (some) anxiety. Think “hurry,” “now,” “go,”
and “final.” We’re programed to get stressed out when faced with
this sort of language; it tells us that we need to do a task
right away and that waiting around isn’t an option. And setting
apart each word with a period (e.g., Sale. Ends. Today.) amps up
the urgency even more.

Source: Emma E-Mail Marketing, 4/27/2016

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***How to win customers and influence people***

The most effective way to influence people is to earn their
liking and respect, to appeal to the friendship factor. This
requires spending time with him, caring for him, and respecting
him.

The more time you are willing to spend with the person, the
greater his tendency to trust you and to feel that you are
acting in his best interest.

Slow down when you first meet a person in a business or sales
situation. Take some time to build a relationship with him or her
before you proceed to business matters.

Appeal to the friendship factor that underlies all good business
and personal relationships. Ask questions about the person and
his or her life and concerns. Listen attentively to the answers.
Focus on the relationship first

Source: Brian Tracy’s Success Newsletter, 5/1/2016.

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***Be straightforward and direct in your copy? Not always!***

We are taught in writing classes to be clear and direct. But as
Gary Hennerberg points out, the opposite approach — called
“misdirection” — can also work well in copywriting.

“Deliberate ambiguity can be a strategic copywriting tool,” says
Gary. “Use it for headlines and e-mail subject lines to stimulate
unresolved curiosity and the irresistible urge for the reader to
pause and want to learn more.”

But, be careful. There’s a fine line between drawing readers in
with ambiguous words creating unresolved curiosity, and repelling
them through simple vagueness or borderline deception.

Source: Today@TargetMarketing, 5/4/2016.

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***Easy way to make your fiction stronger***

Want to make your fiction stronger? Give your main character a
job.

Novelist Amina Gautier: “In many cases, omitting character
occupation comprises a missed opportunity for further character
development, plot construction, and inclusion of conflict. It
renders the character vague, the way failing to denote place in a
story makes it seem to occur nowhere.

“Occupation provides a foundation upon which a story can be built
as it calls for specificity and demands concrete details.
Determining what one’s character does for a living can help to
create a round character, a full and complex human.”

Source: Glimmer Train Bulletin 112.

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***Book of the month***

Every direct marketer should read Bob Hacker’s book “Direct
Marketing Doesn’t Have to Make Sense, It Just Has to Make Money”
(Direct Marketing IQ, 2014). More than the usual collection of
rules and tips, the book delves into the various ways clients,
agencies, and graphic designers sabotage direct response
campaigns, turning them from potential winners into sure-fire
flops. And he tells you exactly what to do to prevent this:

http://amzn.to/2dZ2nTE

—————————————————————–

***Quotation of the month***

“If you do what you’ve always done, you’ll always be what you’ve
always been.”
–Robert Ringer

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob
Bly’s Direct Response Letter,” and include a back-link to
www.bly.com. That’s it!

4 keys to marketing success

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link
below

http://bly.com/

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

October 3 ,2016

***An under-publicized market for making big bucks as a
speaker***

My friend Fred Gleeck and his partner Tim Piccirillo are putting
the finishing touches on a FREE webinar which explains a very
lucrative speaking market that very few speakers are pursuing.
Tim has worked this market for a couple of years now with very
good results. The beauty of it is that these can be booked as
stand-alone dates or you can tie them into your existing speaking
schedule. Tim and Fred will be doing this webinar on Saturday
October 8th at 2:00pm EST to tell you all the in’s and out’s of
this lucrative speaking niche.

Click here to register: https://goo.gl/w3ZXZ8

It’s “FREE!”

—————————————————————–

***Don’t sabotage your PR with this common flub***

Have you ever asked a journalist who just interviewed you, “Can
we review the story before it goes to print?” Well, don’t,
advises PR agent Filomena Fanelli, explaining, “That isn’t the
way PR works.”

“If you want control over the content, buy an ad,” she says.
“With PR, the story is in the reporter’s hands. If you and your
client are nervous about what the story might say, remember that
journalists are trained to write news and feature articles and
that they have editors who review their work.”

Source: PR Daily News Feed, 4/18/2016.

—————————————————————–

***The 4 keys to marketing success***

1–Keep trying new things
2–Measure the results of each thing you try
3–When you find something that works, do more of it
4–When you find something that doesn’t work, do less of it

Source: Harnessing the Web Marketing Advantage, 4/16/2016

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***Quantifying communications techniques: breakthrough or BS?***

A Texas-based consultancy called Quantified Communications claims
to have developed a numbers-based approach to ranking
communications techniques like warmth, confidence, vocal
variability, and more.

While the idea is exciting in concept, some professional writers,
myself included, question how the study came up with figures like
“the top 10% of authentic speakers were considered to be 1.3
times more trustworthy and 1.3 times more persuasive than the
average communicator.” What scientific measurement was used to
come up with this precise figure — and what unit of measurement?

Source: Gotham Ghostwriters, Newsletter, 4/18/2016.

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***A no-brainer way to boost your writing output***

One of my secrets to being a productive writer is that I use an
older Dell keyboard — from my 10-year-old Dell which I recently
replaced with a new model — with large raised keys. When I got
my new Dell, it came with a keyboard similar to a laptop
keyboard, with keys that were not raised above the surface of the
keyboard. I tried it and got rid of it within 15 minutes.

If you are a high-speed touch typist like me, raised keys are the
only way to go. They reduce errors and increase speed 10% to 50%.
It makes a huge difference in my typing speed and output.

—————————————————————–

***Why you should convert Facebook friends to e-mail
subscribers***

As a marketer, if you have followers on Facebook or any other
social media, remember that you are merely “renting” the
privilege of communicating with them. Direct response expert
Gary Hennerberg says you don’t “own” the name as you would
with your postal or email list. Here are some actions you can
take to migrate Facebook followers to opt-in to email:

Encourage followers to click on posts that lead to your website,
and when they do, encourage them to opt-in to your e-mail list.
While most of us as consumers may not like pop-ups on websites,
they work for building an opt-in list.

Source: Today@TargetMarketing, 4/20/2016

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***It’s not just what you say; it’s how you say it***

Dr. Albert Mehrabian, conducted several studies on nonverbal
communication and found that only 7% of any message is conveyed
through actual words. The rest of communication, 93%, is a
combination of vocal elements and nonverbal elements such as
facial expressions, gestures, and posture.

The bottom line is that a significant portion of communication
with other human beings is nonverbal. In addition, most human
beings are quite adept at reading and interpreting nonverbal
communication. If there is dissonance between your words and your
nonverbal cues — look out!

Source: Wendy Weiss e-newsletter, 4/20/2016.

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***Book of the month***

Everyone who is serious about improve their marketing results
should read the new book by Craig Simpson and Brian Kurtz, “The
Advertising Solution” just published by Entrepreneur Press.

“The Advertising Solution” takes the wisdom of 6 of the greatest
marketers of all time — Robert Collier, Claude Hopkins, John
Caples, Gary Halbert, David Ogilvy, and Eugene Schwartz (8 if you
count the two coauthors, which I do) — and distills them into a
series of practical, valuable, easy to follow marketing tips,
tactics, and ideas. Highly recommended; click here to order and
save 24% off the cover price:

http://amzn.to/2dMpnBP

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***Quotation of the month***

“Books are the DNA of our civilization, an unbroken line of
stories, ideas, and knowledge which essentially completes our
relationship with all of humanity and with ourselves.”
–Gail Rebuck

Source: Digital Book World, 4/11/2016

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob
Bly’s Direct Response Letter,” and include a back-link to
www.bly.com. That’s it!

What causes people to respond to your copy?

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link
below

http://bly.com/

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

September 1,2016

***What causes people to respond to your copy?***

I recently wrote a free special report, “Triggers: Uncovering
Wants and Needs,” that lists dozens of motivations you can use to
get your prospects to respond to your marketing campaigns. To
download your free copy, click below now:

www.bly.com/triggers

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***Integrate video into your marketing — for free***

TalkFusion, a leading provider of video-based marketing
solutions, offers video e-mails, video blogs, video chats, and
other video related marketing services.

Now, for a limited time only, they are offering a free 30-day
trial of their video solutions. Click here for more information
or to activate your risk-free trial:

www.jointalkfusion.com/en

—————————————————————–

*** To do local SEO, create a local Business Page on Google***

Each of the three major search engines — Google, Bing, and Yahoo
— offers places to create pages specifically for your business.
For example, on Google, you’ll want to create a page using the
Google My Business service.

Take a look at the search results for “dentist near me” and
you’ll see a big map at the top of the search results, along with
relevant information for local dental offices listed below.

These listings are not web sites. They are Google My Business
profiles. If you don’t have a Google My Business profile, then
your business will not rank high in Google when prospects are
searching for you locally.

Source: Today@TargetMarketing, 4/12/2015.

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***Improve your marketing results with ad specialties***

“Ad specialties” are promotional items — including key chains,
coffee mugs, calendars, USB drives, and golf balls — imprinted
with the marketer’s logo. Decades ago, some marketers referred to
these items as “spiff.”

According to a study by the Advertising Specialty Institute
(ASI), 85% of prospects can recall the name of the advertiser who
gave them a logoed item. The average American owns 10 promo
products.

Personal note: I have used promotional items imprinted with
company logos for decades in my various marketing jobs and for
clients, and they really are quite effective at engaging consumer
interest and increasing response rates.

Source: Advertising Specialty Institute, 4/14/2016.

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***Which is the stronger motivator — wants or needs?***

“People pay for what they want, not necessarily what they need.
[Marketers] really need to understand this,” says Lynn Freer,
President, Spidell Publishing.

“People may need it but don’t want it. Do they want People
Magazine or The New Yorker, chewing gum, or vitamins? Don’t use
valuable real estate [or] webinars to sell something people don’t
want and don’t want to pay for.”

Source: SIPAlert Daily, 4/13/2016.

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***How running Google ads can improve your web site***

When you’re investing money into Google AdWords campaigns, then
you’re going to be more critical of your web site. It’s easy to
ignore your web site when the traffic is free, but as soon as you
start paying for traffic, then that’ll light a fire under you to
finally upgrade your web site.

Also, Google AdWords gives you consistent traffic to split test
your web page copy and layout to find the best combinations.
Once you see what works best from your ad tests, then you can
roll that out across your entire site to improve overall
conversion rates.

Source: Main Street Marketing Tips, 4/15/2016.

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***3 copywriting tips from Aristotle***

Here are Aristotle’s three elements of persuasion:

1. Ethos–a speaker’s credibility or convincing proof for their
views.

2. Logos–the logic or inherent reasonableness of an argument.

3. Pathos–an appeal to emotion or self-interest in the audience.

Source: Gordon Graham White Paper Writer Tip, 4/14/2016

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***Get your 2017 Bob Bly calendar NOW!***

Now available on Amazon — the 2017 “More Words You Should Know to
Sound Smart” desktop calendar by yours truly. Not only keeps
track of the days but gives you a new, interesting, and fun
vocabulary word every day!

What budding scholar doesn’t dream of debating philosophical
precepts with the intelligentsia or locking academic horns with
the clerisy? You can do all that — and be the life of every
highbrow cocktail party — just by mastering the deliciously
obscure terms in this most compendious of calendars.

Soon, you’ll be tossing about bon mots with the best of the
artistes and aesthetes — and impressing the susurration out of the
perfervid hoi polloi — in no time! With this daily calendar, you
are only an erudite witticism away from true loquaciousness.

Click here now to order:

http://amzn.to/29OSSWh

—————————————————————–

***Joke of the month***

Q: Why did the skeleton get an F in monster school?
A: Because he was a bonehead.

—————————————————————–

***Quotation of the month***

“I speak to everyone in the same way, whether he is a garbage man
or president of the university.”
–Albert Einstein

Source: SIIA newsletter, 4/13/2016.Building the Beloved Community
newsletter, April 2016, p.1.

—————————————————————–

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob
Bly’s Direct Response Letter,” and include a back-link to
www.bly.com. That’s it!

How To Boost Click Rates Up To 90%

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link
below

http://bly.com/

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

July 4,2016

***Little-known secrets increase CTA clicks up to 90%***

1–In a recent split test of call-to-action (CTA) copy by
OnBounce, the CTA generated a 90% better click rate using
first-person copy (“Start my free trial” vs. “Start your free
trial”).

2–Want to add a bit of extra urgency? Simply include the word
“now” at the end of your CTA (“Start my free trial now”).

3–Test CTA button colors. Choice of color can make a huge
difference, but unfortunately there is no “right color” and
results vary from test to test. As a rule of thumb, we associate
blue with feelings of trust and security. Orange encourages
immediate action. Red amps up the urgency — both orange and red
are great for encouraging subscribers to sign up, buy, or join
right away. Green means “go,” which is why it should be tested
for CTA buttons.

Source: Today@TargetMarketing, 3/28/2016.

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***How to feel more positive about life again***

“The key to unlocking our negative emotions is to retrain
ourselves to feel differently, so we can begin to focus on the
positive aspects of life and feel the passion again,” says life
coach Patricia Diesel.

So how do we do this? Answer: find something greater than
yourself to serve. “Live for your family, community, humanity,”
explains Diesel. “Choose something that you really can aspire to
and truly feels good.

“Life is too short to stay in a negative cycle. This is not to
say that you won’t ever feel sad, mad, or stressed out — of
course you will. The difference is that you will not live there
for very long. You can change it.”

Source: Keep It Simple Now e-newsletter, 3/30/2016.

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***Help Google find your landing pages***

If you’re developing landing pages for specific search terms, try
to incorporate the keyword prominently in both the page copy and
headline. Make sure the overall message reflects what searchers
are looking for when they type in that query.

However, do not stuff a keyword into the page where it doesn’t
sound natural. Don’t forget that you are writing for people, not
search engines. Plus, search engines are getting better at using
semantics to find and return results, so synonyms and words that
naturally co-occur with your keyword are helpful as well.

Source: Building Better Landing Pages, e-book, Act-On, p. 5.

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***The only 3 ways you can grow your business***

#1. Get new customers. Everyone focuses on this growth lever, but
it’s the most difficult and most expensive.

#2. Sell more to your existing customers.

#3. Keep the customers you get from method #1 longer.

“If you’re doing #1 the right way and attracting A+ quality
customers, getting them to happily pay premium pricing for the
added value you bring, then your big opportunity is in keeping
them for a long time,” says consultant Roxanne Emmerich.

She notes that the first 90-days are critical to cementing your
new, hopefully, life-long relationship.

Source: Grow Your Bank, The Emmerich Group, 6/2/2016.

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***Promote your book before it’s published***

The biggest mistake authors make is waiting until their books are
published, before thinking about reaching out to media. Editors
and producers feature books exactly when those books come out.

For instance, if your book is scheduled for publication on
November 15, national magazine editors want the book review to
appear in the November issue of the magazine.

But mainstream national magazines plan about 4-5 months ahead of
time. So if you send the review copy and press release in
November, you’re too late.

Source: PW Daily, 3/29/2016.

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***The advantages of striving for excellence in all you do***

To leave a legacy of excellence, strive to be your best every
day. As you strive for excellence you inspire excellence in
others. You serve as a role model for your children, your friends
and your colleagues.

One person in pursuit of excellence raises the energy, standards
and behaviors of everyone around them. Your life is your greatest
legacy and since you only have one life to live, give all you
can.

Source: Jon Gordon’s Weekly Newsletter, 3/28/16.

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***5 ideas for e-mail content***

1. Repurpose what you already have: Turn content from your latest
webinar or white paper into an e-mail.
2. Share a case study that features an awesome client
successfully (and happily!) using your product or service.
3. Do a Q&A interview with an employee or thought leader from
your organization.
4. Co-market with partners. Share their content with your
audience, and have them share your content with their audience in
exchange.
5. People respond extremely well to numbered lists, so compile a
“Top 10” list of helpful tips or product recommendations.

Source: Emma Email Marketing, 3/30/2016.

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***One way to defeat Writer’s Block***

Intimidated by the thought of writing a long video sales letter
or white paper? Then shrink the task. Mark Twain said, “The
secret of getting ahead is getting started. The secret of getting
started is breaking your complex overwhelming tasks into small
manageable tasks, and then starting on the first one.”

Instead of trying to draft an entire presentation or post or
manifesto, break the work into smaller chunks. Write the
headlines. Insert your bio. Drop in the page numbers. Start with
the easy stuff, like the offer or testimonials, first.

Source: Ragan’s PR Daily, 3/30/2016.

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***Why 94% of what you think holds you back***

Brian Tracy says that average person talks to himself in a
negative way: As much as 94% of your inner dialogue tends to be
about the things you fear, your worries, the people you’re angry
at, your problems, your concerns and so on.

Solution: You have to consciously keep your words, your inner
dialogue, consistent with what you wish to accomplish.

How to do it: Psychologists have proven that the words, “I can do
it,” are the antidote to the fear of failure that often holds you
back from trying. Repeat these words over and over to yourself
whenever you feel fearful or doubtful about anything that you
want to attempt.

“Say very enthusiastically to yourself, ‘I can do it, I can do
it, I can do it!'” advises Tracy. When you start saying, “I can
do it, I can do it,” you drive that message deep into your
subconscious mind. This message lowers your fears and builds your
self-confidence.

Source: Brian Tracy’s Success Newsletter, 3/31/2016.

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***Book of the month***

I highly recommend master copywriter Peter Schaible’s book “The
Secret Weapon of a Master Online Copywriter.” It suggests using
the psychology of Carl Jung to position your brand for success
online. Just 68 pages, this book is like a gem — small but
valuable:

http://amzn.to/290Z6f4

—————————————————————–

***Quotation of the month***

“Crabby honesty is more helpful to people than platitudes that do
not seem to acknowledge the horrible circumstances in the
spectrum of human existence.”
–Chris Donnelly

***Reprint my articles — free!***

Media, bloggers, marketers, editors, publishers, Web masters —
need powerful content on your Web site or blog? You can
syndicate or republish any of the articles you’ve read in Bob
Bly’s Direct Response Letter — for free! To view complete
articles, visit our newsletter archives at www.bly.com/archive.
Republishing our articles is quick and easy. All you have to do
is include author attribution (byline/name of author) and the
following statement, “This article appears courtesy of Bob
Bly’s Direct Response Letter,” and include a back-link to
www.bly.com. That’s it!

Get expensive research for free

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link
below

http://bly.com/

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

May 3,2016

***Get great research for pennies on the dollar***

Often a Google search finds the information I want, only to
discover that accessing the article requires me to spend hundreds
of dollars subscribing to a journal I don’t want.

White paper guru Gordon Graham has a clever workaround: Contact
the publisher or look at their site for a press release they have
issued on the publication. Often all the info you need is right
in the release. And since it IS a press release, you can use any
or all of it without permission or spending a dime.

Source: Gordon Graham, 3/9/16.

—————————————————————–

***Keeping B2B sales leads alive and well***

The age of a lead is only determined by how frequently you reach
out to them. Just because you got a lead 2 years ago doesn’t mean
it’s old, as long as you have stayed in touch. But if you have
leads that haven’t been contacted in 12 months or longer, they
need to be requalified if you want to keep them in your sales
funnel.

B2B sales leads must be nurtured over time before they can grow
into happy customers. It’s not enough to send them a message one
time and hope they’ll buy — you need to be contacting them
consistently. There are varying opinions about exactly how often
you should reach out to a prospect, but the key is making sure
you are providing leads with compelling content over the long
haul.

Source: YesData 3/10/16.

—————————————————————–

***Advice from superstar copywriter Carline Anglade-Cole***

Before you write one single word, know what the heck you’re
talking about, says top copywriter Carline Anglade-Cole. Do your
research. Spend time getting into the mind of your prospect.

“My clients usually send me a copywriter research kit,” explains
Carline. “In addition — you’ve got to do as much research as you
can to really KNOW the product. You’ve got to convince yourself
this is the best product ever and everyone needs to have it.

If at all possible, use the product: “I always request samples
and take/use whatever I’m working on. I want to see and feel a
difference the product makes on ME. In other words, I’m
convincing myself before I try to sell anybody else! Many times,
I’m so certain the product works, I write my own testimonial for
the package!”

She adds: “If you’re working on a product and don’t believe its
value — do yourself a favor and turn down the job. The odds of
failure are great — and why do you want to sell a crappy product
anyway?”

Source: Copy Star, 3/15/16.

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***Make your web site mobile-friendly***

Given that global mobile data traffic grew 74% last year, it’s
time to make your web site more mobile friendly. But how?

Well, if you have a lot of images on your website, look at the
size of those images. Unless you are a fine art photographer, you
don’t need your images to be uploaded at full resolution and
size. Resize and optimize images as needed.

And if you have videos on your server, consider hosting them on
outside services such as Amazon Web Services instead to put the
load time on Amazon’s cloud instead of your server.

Source: Mobile Marketing e-book, Pinpointe; Marketing Dive
3/14/16.

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***Avoid this flub when designing your web site***

“The days of the ‘brochure website’ have already disappeared and
businesses need to have an integrated, congruent ‘internet
presence’; a portal for prospective clients and customers to
contact them through,” says subscriber David Winch.

David adds: “I firmly believe that, in pursuit of focus on the
single clear purpose of a web page, graphics is important but not
for its ‘prettiness’, rather for its role in making things easy
and simple for readers, viewers and listeners to pay attention to
and absorb the copy, and to take the action called for.”

As you would suspect, I could not agree more.

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***Book of the month***

I have never been disappointed when attending a talk or reading a
book by Brian Tracy, and “The Power of Self-Confidence” is no
exception.

I especially benefited from this book because I have never been a
self-confident person. It tells why self-confidence is so
important (admittedly fairly obvious) and much more important how
to build your self-confidence — the real “meat” of the book. If
you ever have self-doubt, read it.

http://amzn.to/21qfyLS

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***Quotation of the month***

“A book that instructs in some profitable field is a priceless
treasure. It stands patient and mute until you command it to
teach. And if the bookseller offers it, and you fail to assume
ownership, who will be the poorer, you or he?”
–Jerry Buchanan, Towers Club Newsletter #39.

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