Tag Archives: online marketing

Don’t spam; increase webinar sign-ups; boost retail sales

This article appears courtesy of Bob Bly’s
Direct Response Letter,learn more about Bob
Bly and what he has to offer at the link
below

http://bly.com/

Bob Bly’s Direct Response Letter:
Resources, ideas, and tips for improving response to
business-to-business, high-tech, Internet, and direct
marketing.

January 2,2017

***When is an e-mail spam?***

In e-mail marketing, the term “spam” means an unsolicited or
irrelevant e-mail message, which is sent to people who have not
given you permission to e-mail them promotions, content, or
anything else.

In addition, the CAN-Spam law says:

** Never use deceptive headers, sender names, reply-to addresses,
or subject lines.

** Always provide an unsubscribe link.

** Ensure that the unsubscribe link is working for at least for
30 days.

** Include a physical address.

Source: Today@TargetMarketing, 7/20/2016.

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***Best way to promote webinars***

E-mail is by far the best way to promote webinars — much more
effective than advertising or postcards. But how many e-mails
should you send to invite people to attend?

Promote your webinars too heavily and you risk annoying your
audience, but hold back and your attendance goes down. Three
e-mails, one per week leading up to the webinar, hits that
friendly reminder sweet spot and increases registration by up to
36%.

Tip: Don’t forget the day-before or day-of-the-event e-mail
invitation, too. It’s not unusual to get a large number of last
minute sign-ups from e-mails sent close to the webinar date.

Source: Chief Marketer, 11/29/2016.

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***Copywriting tip for Instagram ads***

When writing copy for Instagram ads, focus on the first two lines
of your copy. Images are the most important element on Instagram,
but don’t forget that great copywriting can make your ad that
much more effective.

Keep in mind that Instagram shows only the first two lines of
copy. Everything else is hidden under the “Read More” link. So,
you want to make sure you get your message across as quickly as
possible — and that the core message is conveyed in those first two
lines.

Source: Ragan’s PR Daily, 11/30/2016.

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***3 easy ways retailers can boost direct mail response***

1–Include an offer. Three-fourths of survey respondents say they
are likely to use coupons they received in the mail — even more
than those who plan to use coupons received by e-mail or found
online.

2–Create a sense of urgency. Time-sensitive offers can get
customers into your store during slower times of the week. For
instance, hold a pre-Black Friday sale targeting customers who
want to avoid the hectic crowds, a midweek sale or special deals
available only from 9 to noon.

3–Include a clear call to action; e.g.. “Bring in this postcard for
50 percent off all winter coats — sale ends January 21.”

Source: The Talon Mailing & Marketing Newsletter, 11/30/2016.

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***Step away from the e-mail … and pick up the phone!***

Many businesspeople use e-mail, messaging apps, and texts to
communicate with clients, vendors and journalists. But, says PR
professional Megan Manson, “Something is getting lost in shunning
the phone.”

She continues: “You might spend a lot of time crafting a
detailed, well-articulated e-mail or text only to have it
misunderstood or skimmed by the reader. Speaking by phone has
become an anomaly, and your communication prowess isn’t being
expressed as strongly via texts and e-mails.

“It’s amazing how effectively a quick phone call can clear up
confusion, convey your tone and deliver your message. Also, when
you’re talking on the phone with someone, you have that person’s
focused attention.”

Source: Ragan’s PR Daily, 12/1/2016.

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***Do you feel I owe you something?***

Once again, some person I do not know just e-mailed me a link,
asking me to click on it, read the text, and reply with my
comments on it via return e-mail. This happens at least once a
week, usually more often.

Do people really not understand why it is reasonable for me to
deny such requests? And don’t say “tell her your fee” — she and
others who make such requests expect it to be done without charge
and right away. And even if she would pay it, I am highly
selective about the clients I take on and am usually booked
solid, with zero bandwidth for such requests.

Many who won’t accept my polite refusal write back and say, “But
it will only take 5 minutes!” The problem with that is (a)
nothing takes just 5 minutes and (b) if I agreed to every request
I would have no time for my paying clients, and would therefore
make no money.

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***Book of the month***

I highly recommend Adam Alter’s book “Drunk Tank Pink and Other
Unexpected Forces That Shape How We Think, Feel, and Behave”
(Penguin, 2014).

Motivational speakers erroneously say we are responsible for
everything that happens to us. Alter’s book says the opposite:
That while we may think we are in control, our environment shapes
our lives in myriad ways without our permission or even our
knowledge.

The title is based on a great example of this: A study in the
journal Orthomolecular Psychiatry proves that men actually become
physically weaker, at least temporarily, when looking at the
color pink — a circumstance beyond your control if you walk into
a pink room:

http://amzn.to/2iWtyfV

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***Quotation of the month***

“An absence of concerns signals that you are only doing what’s
comfortable for you — and that will only get you more of what you
have right now. As strange as it may sound, you want to be scared
until you have to push yourself to new levels to experience fear
again.”
–Grant Cardone, “The 10X Rule” (John Wiley & Sons, 2011), p.
115.

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How To Make Money Online With Clickbank Affiliate Marketing

clickbank affiliate marketing

In this article I’ll be giving you a tutorial on how to make money with clickbank affiliate marketing,specifically selling Clickbank products.

If you don’t know,Clickbank is an online marketplace for digital products. Vendors place their digital products on Clickbank to get affiliates to promote them. That’s the benefit of affiliate marketing,you can become an affiliate for free by signing up to affiliate networks like Clickbank and JVZoo. Then all you have to do is send someone to a sales page connected to Clickbank for example. If that person decides to buy an item,you get a commission on that sales,this is called affiliate marketing.

I’ve made money with clickbank affiliate marketing. It’s easy,so keep reading my article and follow my advice to a T!

Your first order of business is to create a website and fill it with useful articles related to the product you’re promoting. For example,if you want to sell a dog training course,you would create a dog training blog.

EXAMPLE: Enlightenment Gateway, created by millionaire affiliate Mark Ling. It earns thousands of dollars each year and was created using AffiloBlueprint and AffiloTheme.

Simply create a review of the Clickbank product you’re promoting and post it to your blog. To get people to see your product review (so you can make sales) you need a way to funnel your visitors to it. For example,you can internally backlink to yoru review from another post you published on your blog in the past. Another great tactic is to pre-sell your product on an external site like EzineArticles.com. Pinning it as a top post on your blog’s homepage is another effective promotional tactic as well.

Get Free Traffic By Ranking in Google (SEO)

After you’ve created your site,you need to get visitors to it. Getting search engine traffic from Google is a free source of traffic. It’s actually the best type of traffic you can get!

Use Google’s Keyword Planner to pick a keyword with at least 100+ searches each month. Create blogs around these keyword phrases. Creating backlinks to these articles will also help it rank high on the front page of Google. Just so you know, a backlink is when another website other than yours links back to your page. Google see this backlink as a “vote” of popularity and will reward you accordingly. The backlink is a signal to google that your website is good. You can get free backlinks to your site from article directories like EzineArticles.com and GoArticles. You can read about these strategies in more depth in the AffilioBlueprint course.

How To Sell ClickBank Products using Paid Traffic

Google will display it’s favorite results for free. These results are what we call the “organic listings” and are in the center of the page (listings 1-10). SEO is an effective way to get free exposure on Google but it does take 3 things:time,skill,and patience. To speed up the process and be displayed in a premium spot you pay Google through their Adwords Program.

Once again,use the Google Keyword planner to find keywords that are relevant to the Clickbank product you’re trying to sell.Create ads and buy advertising space for those keywords in Google Adwords. Redirect this traffic to the product review on your blog. Another thing, you cannot link directly to the sales page with your affiliate link. That’s why directing them to the review page on your blog is a good idea for a landing page.

Conclusion:

As you can see making money online with clickbank affiliate marketing is really easy.There are only a few steps involved:

Step 1:Pick a digital product from the Clickbank marketplace
Step 2:Create a blog around the topic your product is related to
Step 3:Drive traffic (free or paid) to the product review on your site
Step 4:Rinse and Repeat!
Step 5:Watch the affiliate commission come rolling in

For more really in-depth training on how to make money with clickbank affiliate marketing check out this affiliate marketing training course right here.